About us
Rotterdam Partners is the official Destination Marketing Organization & Investment Promotion Agency of Rotterdam. We take pride in Rotterdam and work together with local partners to build a future-proof economy for the city. As the leading partner organization, we shape and implement Rotterdam's city marketing strategy to attract international businesses, conferences, and visitors who contribute to a resilient economy and the city’s economic transitions. In doing so, we help create an appealing business and investment climate, as well as a livable and vibrant city for all Rotterdammers.
Our impact
Through our marketing and acquisition efforts, we contribute to building an economy that ensures a strong future for Rotterdam and its entrepreneurs. In 2024, with our support, 35 international companies chose to establish themselves in Rotterdam, bringing knowledge, employment, and investment to the city. We also attracted 29 congresses to Rotterdam. These events significantly benefit our economy, as international conference delegates are among the highest-spending visitor groups. In addition, our efforts generated €1.1 billion in media reach through earned publicity, reinforcing a positive image of Rotterdam. We also welcomed 260,000 visitors at one of our tourist information points, ensuring a warm welcome for everyone arriving in the city. These are just a few examples of our impact in 2024.
Our strategy
✔ Leading the international positioning of Rotterdam: we use our expertise to work with key stakeholders, creating an integrated strategy and ensuring effective implementation. This strengthens Rotterdam's international marketing and sales impact. Through carefully chosen channels, we share compelling stories that inspire and engage our target audiences.
✔ Creating value for Rotterdam’s businesses and organisations: our acquisition and sales efforts focus on attracting international companies and MICE (Meetings, Incentives, Conventions, and Exhibitions) events that support Rotterdam's economic transitions. We also promote multi-day visits that align with the city’s tourism goals. Additionally, we help local businesses grow by supporting their internationalisation plans.
✔ A reliable and collaborative partner: we connect Rotterdam stakeholders with an international focus and encourage collaboration through joint initiatives. By offering expertise in areas such as (international) visitor behavior, data, and strategic acquisition, and through our independent role, we provide support and guidance to our partners whenever needed.
Our networks
We believe in the power of collaboration. We act as a central hub within a wide range of networks, working with national, regional, and local partners who share our mission to drive the city forward. Without partners, there is no Rotterdam Partners. It’s as simple as that. Many of our collaborators are part of our growing partner network, Connect to Rotterdam & Partners. Together with approximately +200 partners we focus on the international marketing and acquisition of Rotterdam and a warm welcome for all visitors. Our partner network is extensive, active, engaged, and constantly seeking new connections and opportunities for collaboration. Want to help the city forward and expand your network?
Our team
Our expertise is bundled in a few small teams, each with its own focus on services and target groups:
- Strategy, Processes & Business Intelligence
- Marketing & Communication
- Media Relations & Public Affairs
- International Trade & Investment
- Convention Bureau
- Rotterdam Tourist Information
- Business Operations
Curious to meet the faces behind Rotterdam Partners?
Our Supervisory Board
The role of the Supervisory Board is to oversee the management of our organisation. They support and advise our managing director, guided by the vision, mission, strategy and objectives of Rotterdam Partners. As of 1 January 2026, the Supervisory Board consists of eight members who meet four times a year for consultations with the managing director of Rotterdam Partners. The composition of the Board reflects the diversity of the members’ specific expertise. Together, they represent the full scope of Rotterdam Partners’ activities.
Job opportunities
All our team members are passionate about Rotterdam. With unbridled enthusiasm and energy, they put their knowledge to work to facilitate the city’s progress in their own unique way. They help visitors and internationals get around and make them feel welcome in our city. They attract international companies, congress organisers and journalists to the city. They promote Rotterdam through campaigns and ensure that people around the world can discover that Rotterdam is the place to be. They roll out the red carpet and extend a warm welcome. And they do it for everyone: from companies and visitors to residents and students. And also for new colleagues of course. Would you like to join one of our teams?
